Healthiness of meals posted on Instagram
Abstract
There are few studies that show social media role in influencing people's lifestyles and eating behavior. This study evaluated images of meals such as breakfast, lunch and dinner published in a digital media, comparing them with the recommendations of the Food Guide for the Brazilian Population (GAPB) and its repercussion to the public. The images were selected using hashtags from recent Instagram’ posts with the themes: food and eating to find images of breakfast, lunch and dinner. The profile of influencers was analyzed according to characteristics described in the bio. The data collection period was from February to May 2019. The images were evaluated for the type of food processing on them and food groups and were compared to the GAPB meal images. It was noticed that in this study, nutritionists posted 23% of the images collected on Instagram, and were the professionals with the most followers. It was noted that in the images of meals collected (n=588), mainly at lunch, the food that appeared most were in natura food and in lesser proportion those processed or ultra-processed food. However, the groups of these foods distributed in the posted meals were not in accordance with the guidelines for healthy eating. In conclusion, following the habits of digital influencers does not mean to adopt a healthy diet, because despite disclosing fresh foods, the posts showed an imbalance in the distribution of food groups in the meals.
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